Scott Dunn Case Study

Scott Dun Travel Brochure

As well as producing basic travel collateral such as ticket wallets, labels, letterheads and itinerary leaflets we were also asked to quote on their most important sales tool – a range of 6 different, high quality, printed brochures showcasing destinations such as Asia, the Pacific, Ski, Med, Africa and Australasia.

With each destination requiring at least 5,000 brochures printed and varying from 64 pages through to 128 pages, one of the biggest costs to the client was postage - so we looked for a solution.

After testing various different papers we found a bulkier, but lighter weight material, which gave the client everything they were looking for - shade, opacity & a texture that kept the luxurious feel that is vital to their brand. Best of all it brought the total weight of each brochure down to a level that enabled them to mail them out within a lower postage cost bracket and achieve over £6,000 in savings.

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